Casablanca, Morocco – July 30, 2026 – Foundever.org and Carerha are expanding Business Mama across Morocco following the successful completion of the programme’s inaugural cohort in Casablanca.
On 30 July, 22 women entrepreneurs graduated from the first cohort after completing an intensive programme designed to help them launch, strengthen and grow their businesses through entrepreneurship, digital innovation and practical business skills.
Building on the positive outcomes of the pilot, Foundever.org opened applications for new cohorts in Rabat and Tangier, extending access to more women ready to take the next step in their entrepreneurial journey.
Equipping women to grow sustainable businesses
Business Mama was created to support women entrepreneurs with the knowledge, tools and confidence needed to succeed in an increasingly digital economy. Participants develop practical skills in entrepreneurship and business development, e-commerce, digital marketing, and artificial intelligence for business growth. The programme combines technical learning with practical application, enabling participants to strengthen existing businesses or transform new ideas into sustainable ventures.
From a successful pilot to national expansion
The expansion of Business Mama reflects more than programme growth. It demonstrates the success of a model designed to create lasting economic opportunity for women entrepreneurs.
By building on the lessons learned in Casablanca, the programme continues to evolve while maintaining its focus on practical, market-relevant skills that respond to today’s business environment.
The new cohorts in Rabat and Tangier represent the next step in that journey, bringing the programme to new communities across Morocco.
Women interested in joining the next Business Mama cohorts can now apply through the following link: https://forms.gle/kwpRAo89GLGbrSYo9
As Foundever.org continues to expand its employability programmes globally, Business Mama demonstrates how strong local partnerships and scalable models can create meaningful economic opportunities for women and their communities.