Programs > Upskilling

Foundever.org upskilling programs

Business Mama with Carerha

Empowering women entrepreneurs to scale their craft

Morocco

Building on the success of Freelance Mama in Egypt, Foundever.org expanded its partnership with Carerha to launch Business Mama in Morocco.

This program supports women, particularly artisans and small business owners, who already have skills and products but lack structured business knowledge and digital access to scale their ventures.

What we address

Many women entrepreneurs operate informally and struggle with:

  • Pricing and financial planning
  • Digital presence and online sales
  • Marketing and customer acquisition
  • Business strategy and scaling

Business Mama bridges this gap through practical, market-oriented training.

Program components

  • Entrepreneurship fundamentals
  • Digital marketing and e-commerce
  • Financial literacy
  • Branding and storytelling
  • Market access strategies
  • Confidence and leadership development

The bigger vision

Business Mama is about more than income. It is about dignity, autonomy, and economic inclusion.

By strengthening women-led micro-businesses, we help:

  • Create local economic resilience
  • Increase household stability
  • Foster intergenerational opportunity
  • Promote female leadership

Together with Carerha, Foundever.org is enabling women to move from survival entrepreneurship to sustainable business growth.

245 women from distressed communities

Freelance Mama Program

Egypt

Freelance Mama is a flagship employability and digital upskilling program of Foundever.org, launched in 2024 in partnership with Carerha, a leading female-focused EdTech and career platform in the MENA region.

The program supports women in Egypt who have paused or not yet started their professional careers due to family or caregiving responsibilities, equipping them with practical, market-relevant digital skills aligned with flexible work and freelancing opportunities.

Since its launch, Freelance Mama has grown steadily across Egypt, reaching women in locations including Cairo, Alexandria, and Luxor. In 2024, 95 women graduated from the program, followed by 150 women in 2025, bringing the total number of graduates to 245 women who are now better positioned to re-enter the workforce, build freelance careers, or develop income-generating activities.

The program offers structured learning paths focused on AI-enabled skills for today’s digital economy, including graphic design, content creation and social media, and administrative and community management roles supported by AI tools. Beyond technical training, Freelance Mama emphasizes professional readiness, confidence-building, and real-world application, helping participants translate newly acquired skills into tangible economic opportunities.

In 2025, Foundever.org expanded this approach to youth employability with the launch of Freelance for Youth in Luxor. The first cohort successfully graduated 21 young women, reinforcing the foundation’s commitment to inclusive access to digital skills and employment pathways across different life stages.

Looking ahead, Freelance Mama will continue to scale in 2026, with an additional 100 women expected to graduate, further strengthening its role as a long-term, high-impact program supporting women’s economic empowerment in Egypt.

1

An organization that addresses the target audience: Women

An EdTech female focused platform that empowers women economically and fosters inclusive workplaces​.

2

Proven Track of record with multiple market players

Carerha have a proven track record with multiple companies in different industries, sizes, all targeting women empowerment.

3

Introducing niche labor segment to the job market in Egypt

Though women empowerment programs are numerous, targeting a niche segment: college graduates who haven’t had the chance to start their career journeys due to family obligations is the first to be introduced through this collaboration.

4

Offering a learning path that leads to employment

Carerha has a solution to employ targeted women based on an upskilling program that includes: career coaching, business English, interviewing skills, freelancing technical skills.

5

Connecting graduates with the market

Carerha holds an annual career summit where employers of different sectors get to target women after being upskilled. Earlier in the program, learners have their 1:1 mentorship session with inspiring women with rounded experience in their fields.

These grants have helped 62 young Filipina women go to college

Foundever.org partnered with John Wood’s nonprofit U-GO

The Philippines

The goal was to provide ambitious and promising young women in low-income communities in the Philippines financial scholarships to attend tertiary education. By providing financial scholarships funded by individuals and corporations in high-income countries. Foundever.org, Olivier committed $50,000 to U-Go to support the organization’s activities in the Philippines. With these grant funds, U-Go has helped 62 young Filipino women from low-income areas to pursue higher education.